100 Leaders
100 stories
100 originals

100 Leaders
100 stories
100 originals


100 Originals is a living resource for originality in business - bringing together stories, tools and workshops to help you uncover your differentiation and turn it into your most powerful competitive advantage.


100 Originals is a living resource for originality in business - bringing together stories, tools and workshops to help you uncover your differentiation and turn it into your most powerful competitive advantage.


100 Leaders
100 stories
100 originals


100 Originals is a living resource for originality in business - bringing together stories, tools and workshops to help you uncover your differentiation and turn it into your most powerful competitive advantage.

why
originality?

01

Originality is the single most powerful driver of business success.

Without it, businesses are interchangeable, replaceable and forced to compete on price alone.

With it, businesses attract attention, command value and create lasting impact.

Originality is the single most powerful driver of business success.

Without it, businesses are interchangeable, replaceable and forced to compete on price alone.

With it, businesses attract attention, command value and create lasting impact.

what is 


100 originals?



02

// A living library

A living library of business originality - insights, tools, frameworks and workshops (launching soon) to help founders uncover and amplify what makes them different.

// A source of inspiration

An evolving series of 100 founder and leader spotlights - real stories of originality in action, designed to inspire and connect a new generation of business thinkers.

// A case for ingenuity

A proving ground for ingenuity - where we analyse and evidence how meaningful differentiation drives success, giving leaders practical ways to harness it in their own businesses.

100 Originals is a blueprint for originality in business today and a launchpad for the originals of tomorrow.

  • Stories

  • //

  • Workshops

  • //

  • Ingenuity

  • //

  • Tools

  • //

originality
// matters

03

Why?

Lack of clear differentiation is one of the top reasons businesses fail. And yet:

  • Barriers to entry are falling.

  • Thought leadership is becoming commoditised.

  • And, AI is making businesses look and sound exactly the same.

Originality has become the most commercially powerful asset a business can own.

Those who conform compete.

Those who meaningfully differentiate create a league of their own.

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get


// involved

04

For founders & business leaders:



Apply to be featured - and register your interest to access the tools, workshops and resources that can help you uncover and leverage originality in your own business.

APPLY


For nominators:



Know a founder or business leader doing things differently - not just for the sake of it, but in ways that create real value or solve real problems in their industry? Nominate them below.

NOMINATE


For supporters:



Partner with us to help us get the word out and champion originality across the business community.

CONTACT


For everyone:



Sign up to receive the latest Originals stories - and get early access to the tools and resources coming soon.

SIGN UP

100 Originals is powered by Firestarter

100 Originals is powered by Firestarter
100 Originals is powered by Firestarter

The future belongs to originals. Join us!

Firestarter fuses ingenuity with psychology to ignite, fuel and grow rebel-with-a-cause brands. With decades of experience helping businesses uncover and showcase their differentiation, we believe originality is the engine of growth, progress and lasting impact.

Firestarter fuses ingenuity with psychology to ignite, fuel and grow rebel-with-a-cause brands. With decades of experience helping businesses uncover and showcase their differentiation, we believe originality is the engine of growth, progress and lasting impact.